01.    Club 77

Ahead of their 25th anniversary, I rebranded the iconic late night dive bar & nightclub in Eora Nation, Sydney. 

A name deeply renowned in Australian dance music history, the refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.

A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time. 
*Branding & Identity
*Creative Direction
*Art Direction
*Poster Artwork
*Brand Collateral

Broadsheet ↗️
Concrete Playground ↗️

I acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.
I pay my respects to Elders past and present, and extend my respect to Aboriginal and Torres Strait Islander people from all nations of this land.