02. Club 77
Ahead of their 25th anniversary, I rebranded the iconic late night dive bar & nightclub in Eora Nation, Sydney.
A name deeply renowned in Australian dance music history, the refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.
A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time.
Ahead of their 25th anniversary, I rebranded the iconic late night dive bar & nightclub in Eora Nation, Sydney.
A name deeply renowned in Australian dance music history, the refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.
A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time.
*Branding & Identity
*Creative Direction
*Art Direction
*Poster Artwork
*Brand Collateral
PRESS
Broadsheet ↗️
Concrete Playground ↗️
*Creative Direction
*Art Direction
*Poster Artwork
*Brand Collateral
PRESS
Broadsheet ↗️
Concrete Playground ↗️